After his studies in graphic design at the HEAD Switzerland and UQÀM in Montreal, Simon Chénier-Gauvreau worked in branding and experiential design before starting BEAU, his own design studio in 2010. Drawn to taking on new challenges, he joined Sid Lee in 2013 as an Art Director, where he worked on developing brands like the Art Directors Club, Stingray Digital and The North Face, to name a few. Now the Creative Director of Montreal’s branding and design department, Simon strives on creating disruptive brand identities and experiences, and believes that hard work and perseverance is the only recipe for success.