In 2018, Sales’ role expanded to the entire Psyop family of talent. Now, as the current co-Managing Director, Sales’ focus is on helping the larger company pivot and problem-solve in an ever-evolving marketplace. She has taken Blacklist and Psyop's combined legacies of strong agency connections, client relationships, and network of global creative resources and has translated that into a creatively collaborative and multi-disciplinary production company whose work blurs the lines of advertising and entertainment.

Sales started her career exploring the documentary world which led to an unexpected offer in Advertising. With a passion for photography, writing, art creation, and international travel, a career path was cemented. Sales spent 11 years within Advertising Agencies as a Producer and Executive Producer before switching to production. She hasn’t looked back since.

Adina lives in Brooklyn with her beloved children, husband, and dog.