Architect Suchi Reddy, Founding Principal of Reddymade, established her firm in 2002. "Form follows feeling " is Reddy's mantra with her primary focus and passion being “neuroaesthetics”, the study of how the built environment affects us. Reddy’s strong belief that good design, calibrated carefully to the human, influences well-being and creativity. Productivity informs all her projects from conception to details. Specializing in diversity, Reddymade’s portfolio includes large public installations, exhibit design, adaptive reuse of historic buildings, large-scale commercial projects and residential projects that include houses, micro-apartments and prefab architecture. Suchi Reddy is a member of the Van Alen Institute Leadership Council and also sits on the board for the Design Trust for Public Space and Storefront for Art and Architecture. She has been appointed The Plym Distinguished Professor at the University of Illinois School of Architecture for the Fall 2019 semester.