Jo Arscott is a globally-experienced Executive Creative Director living and working across UK-USA-MENA. She has worked for agencies in the world’s leading networks including Saatchi & Saatchi, Momentum Worldwide and JWT; and on the world’s leading brands including Coca-Cola and P&G. Her consumers being everything from a Naascar fan in Middle America to a mom in the Iraqi war zone. Back in the UK, Jo consults and mentors globally. She judges industry awards such as D&AD, DMA and Cannes Eurobest. And she’s a guest lecturer at several UK universities. Jo has also won industry awards across the board and advertising accolades including The Dots, ‘Female Trailblazer’ and Design Magazine, ‘Remarkable Women.’ Just as importantly, Jo is a diversity advocate and was recently a guest panelist for WPP ROOTS UK on ‘Structural Racism in Creative Industries.’