I started in advertising in Madrid at a small local shop in 1996. After a short period as an Art Director at Young and Rubicam Spain, in 1999 I moved to The Netherlands to work for the Nike account at Wieden & Kennedy Amsterdam. There I launched Nike Women Globally with “The Book of Lies” and worked on the football campaign for the Euro 2000. In 2002 I moved back to Spain and started to work at Sra. Rushmore as creative director leading projects for Coca-Cola, ING Direct or Diageo. In 2008 I founded Swing Swing a creative and strategic.

In 2013 I started a new project called PlayOffice, an architecture and design studio specialized in design for kids.