Bret is the Founder and Creative Director of Box Clever, a brand strategy and industrial design studio which he founded in 2012. With a creative strategy rooted in design principles, Bret and his team take ideas from concept to market and are committed to executing a challenge to its most brilliant realization. An expert in creating physical experiences that delight consumers and help companies lead market categories, Bret balances creative vision with real-world experience of industrial design, brand strategy, and business ventures.

Bret has applied his expertise to the launches of several high-profile products and initiatives, including Away, Nebia, and most recently Caraway. Bret has also launched separate studio initiated ventures including Fadestudio, with a flagship product, the Fade task light. Prior to founding Box Clever, Bret was a design director at fuseproject, working with clients including One Laptop Per Child, Herman Miller, Johnson & Johnson, Issey Miyake, Jawbone, and the New York City Department of Health.