Lucy’s early dreams of being a singer eventually gave way to a determination to make it in Indonesia’s advertising industry. Through the years, her hard work, canny choice of mentors and her complete commitment to excellence have led her and her team to take the stage at numerous prestigious advertising awards including Cannes Lions and Spikes Asia. She has been a judge for local and regional's prestigious award shows and became the first Indonesian woman to serve as a juror at the Cannes Lions Festival of Creativity.
She still sings for her fanatic fans (her husband and two sons) though.