Yosu Arangüena is a founding partner and CEO of Made, an independent agencies with offices in Mexico City and Rio de Janeiro.

Made is consider one of the country most prominent agencies and he was voted as one of five most respected creatives nationwide.

“Every year when I’m loosing my faith in advertising, an amazing game changing idea appears that blows my mind. It comes from left field and takes the world by surprise. I just love this.”

He is the proud father of two amazing daughters, an amateur comedy writer and a just above mediocre gamer.