Michelle is an Amsterdam based, independent creative director. She has helped drive the visual communications of some of the most influential and innovative brands in the world, including Uber, Volkswagen, Panasonic, Philips and Diesel. She also formed part of the Uber global creative leadership as EMEA Rides creative director, where she delivered some of the brand’s most successful global campaigns.

Her passions are building energetic, world-class teams, as well as creating persuasive brand narratives. Starting off designing stamps for Australia, to leading worldwide 360 creative experiences, her work has been nominated and awarded at Cannes, D&AD, New York Art Festival, New York Art Director's Club, European Red Dot Awards, Spin Awards, European Design Awards, ADCN, Melbourne Art Director's Club and the Australian Graphic Design Association. She’s worked for different international hot shops in Europe and Australia, including Anomaly, Strawberry Frog, Wieden & Kennedy, 72andSunny, AKQA, BSUR, Plantage Berlin, Cornwell Design, DDB and TBWA.