Brazil-born Áthila Armstrong is the Head of Experience Design for Airbnb. He is responsible for setting the Experience Design practice standards and Airbnb design system (DLS).

He has started his career in Salvador, BA - Brazil working for small design studios before moving to São Paulo to work at Thunder House Brazil, McCann Erickson's digital division in the 2000s. After that, he worked for major ad agencies in Brazil like F/Nazca Saatchi & Saatchi, JWT, and founded One Digital before moving to London in 2005.

Áthila moved to London to work for unit9 and lived there for eight years with passages through R/GA, This is Real Art and Method Inc. For the last 13 years, he has been solely focused on digital product development and has been based in San Francisco, California, since 2013. He worked for the likes of Method Inc., Nokia, Facebook, and finally Airbnb.

Throughout his career, Áthila has aligned his design talent with technology and has designed products used by billions of people, like Facebook Stories. His work has been recognized at most of the industry's top award shows around the world.