ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

ADC101 Brand-Side / In-House Jury

Suzana Apelbaum

Head of Creative Effectiveness

Google

New York

Suzana works with brands to unleash the next generation of brand storytelling, leveraging Google data and technologies to connect with people in more effective ways. Suzana has 25 years of experience in the advertising industry. Along the journey she’s won more than 20 international awards and worked with iconic brands like Converse, Coca-Cola, Fiat, Barbie, P&G, among others. She started her career in Brazil, where she was Creative Director at some of the top agencies including JWT and Africa. In the latter she played a key role in leading the agency to win second place for Interactive Agency of the Year at Cannes. She was also co-founder and CCO of Hello Interactive, a digital agency from the ABC Group. In 2010 she moved to the US and worked as an ECD at Anomaly and VML, leading integrated campaigns and innovation projects. As a side project, Suzana is a Creative Consultant in the international collective of storytellers called Asas which creates original content for culture and entertainment.

 

 

 

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