Mo is a Partner and Creative Director at 123w – one of Canada’s leading agencies based out of Vancouver, Toronto, and Montreal. Born and raised in the Philippines, and growing up in Toronto, she brings a diverse point of view that mixes her passion for design, creativity and business strategy to Canadian design and advertising. She believes in building brands through a human experience: How we can bring humanity in to how we work together, how we approach work, and how we communicate as brands. How we can design something that has a direct impact on our everyday experience. How we use creativity to not only build business, but to use creativity to appeal to the best in us all. Outside of driving business growth for her clients, her work has also been awarded and recognized internationally by D&AD, How Design Awards, Cannes Lions, Luerzer’s Archive, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others. With over a decade of experience, Mo has helped transform some of Canada’s most iconic brands from the ground up: Bell, President’s Choice, Loblaws, Home Hardware, Winners, Shoppers, and Koodo to name a few. She has also helped transformed global brands like KFC, Coca-Cola, Corona, Audi, Subaru, Mitsubishi and helped them become relevant brands to Canadians. A strong believer in mentorship, she mentors at the Miami Ad School Toronto, The Remix Project and the RGD ((Registered Graphic Designers of Ontario). Most recently she also joined the Board of Directors of the ADCCs (Advertising & Design Club of Canada). She is a relentless optimist. She cares deeply about her work and the people she surrounds herself with. Mo also brings leadership in community engagement, this year she will be judging and speaking at the following events: Feb 2021 – Atomic Awards, Jury Feb 2021 – British Columbia American Marketing Association, Speaker May 2021 – George Brown School of Design “Design in a Pandemic, Speaker May 2021 – Strategy Design Awards, Jury May 2021 – The Cove Collective, “Conversations with Creatives” Podcast May 2021 – Canadian Marketing Awards, Jury Jun 2021 – The One Show, Jury Jun 2021 – Applied Arts Magazine, Jury Jun 2021 – Gerety Awards, Jury Aug 2021 – Audrey Kwan “Small but Mighty”, Podcast Oct 2021 – ADCC, “In & Around Design” Series, Host Oct 2021 – Craft and Crew Journey Map “Creativity and Learning From Your Students”, Podcast Nov 2021 – RGD Design Thinkers, Speaker Apr 2022 – ADC Annual Awards, Jury