I’m London based and love graphic design. I always say how lucky I am to do something I love every day. I started my career in a small design agency in Peckham South London and from there I worked at various design and branding agencies. A few years ago, I walked into McCann London as a freelancer and soon realised that I had found a new creative home. I was given a unique opportunity to bring my design and brand knowledge to advertising. I grabbed the opportunity and now head up an exciting, creative, and ambitious design team. I have had a diverse career working with some amazing people and brands, creating design and art direction for Adidas, Just Eat, Chivas Regal, xBox, Vodafone, eBay and many more. Driving creative ideas and design excellence is what makes me tick. I’m known for challenging the expected and at times even breaking a few rules if needed. Ideas and good taste are very important. Ideas can come from anywhere and anyone, so I make sure everyone has a voice, it’s a simple approach that has worked for me for the past 20 years.