Mike Groenewald is the Group Creative Director of Chemistry. Raised in Johannesburg, South Africa or Jozi as it’s fondly called. Mike has worked around the globe, from South Africa to the Middle East and now the US. Prior to Chemistry, Mike worked at Fitzco//McCann as the creative lead on Coca-Cola and led the Share a Coke 1K Song Celebration campaign (which won Best of Discipline in at One Show, Best in Show at Ad Stars and Radio Mercuries, 6 Cannes Lions & two D&AD Pencils). Back in South Africa Mike worked as Creative Director at TBWA\Hunt\Lascaris as a Pirate, running South Africa’s largest bank Standard Bank’s Personal and Private Banking piece of business. During his tenure he managed to win numerous awards across all the major international award shows. Most recently, Chemistry won the 2021 AdAge Small Agency of the Year Gold National. But if you ask Mike, his best accomplishment to date has been working on a grassroots project for COVID in Atlanta. Teaming up with community members and a team of street artists and devoting agency time to doing Mike has a constant love/hate affair with advertising. But believes to change something you love; you need to hate it a little to make it better.