James Li is a creative Director at OPPO, a leading smartphone manufacturer and tech company, where he oversees some of the global launches of their smartphone products, their films and content. Born and raised in England, James had worked at various major agencies in different countries including England, Hong Kong, Singapore, and China picking up some fancy looking metal along the way. In 2015, when he was a Grey, he helped the agency become Global Healthcare agency of the year with bunch of awards from Cannes, Spikes and Global awards. For the past 2 years, James has joined OPPO as a client, and been working with agencies to produce stronger work and producing films internally as well. James is fan of honest and truthful work as that is the potent weapon.