Pop culture expert Dora Osinde is Chief Creative Officer of Granny, a Berlin-based creative agency for entertainment. Having grown up on the internet, the social media expert knows one thing above all: how to inspire communities. She not only has her finger on the pulse of the times, but is always one step ahead. And perhaps that's why she strikes a chord with the zeitgeist with particularly strong campaigns. This is demonstrated not least by her new (German) podcast "Last Week on the Internet" (to be launched in July 2021). Others also want to learn from her creativity, so this year she was also accepted into the Art Directors Club Germany, where she will inspire budding creative talents as a speaker and mentor. Already as Social Media Manager at Asos Germany and Zalando SE, she developed innovative, digital marketing initiatives. Whether a dynamic company, a fast-growing start-up or a global media group, their professional stations have one thing in common so far: with a comprehensive understanding of online engagement and audience interaction, Dora Osinde knows how to skilfully stage a brand and thus turn customers into fans and followers.