Rasmus Smith Bech living in London, but is originally from Copenhagen, Denmark. He’s the Executive Creative Director at BBC Creative, the BBC’s in-house creative agency. Throughout his career he’s worked in three counties at a wide range of agencies including Adam&EveDDB, Uncommon, Grey, KesselsKramer and Channel4. Along the way he’s been a part of multiple award winning campaigns such as Channel 4’s “Complaints welcome”, EA Sports FIFA 18’s “El tornado” and the Cannes Lions Grand Prix-winning Volvo “Life paint”.