British-born, ex-photo rep and production company founder Christina Force is a New Zealand-based photo consultant who works with photographers and agents worldwide. For more than a decade, she has mentored hundreds of photographers and co-founded the only Asia-based review and education event, CA+, and a visual voice workshop, The Series Project. Christina is the founder and chairperson of the NZ Agents and Producers Association, an AIPA member and speaker, guest speaker and reviewer for Image Nation, CATC Design School, Vivid, Canon, ACMP (Australia), The New York Academy of Film, New York Photoplus, Palm Springs Photo Fest, ASMP (USA), and CA+ (Hong Kong and Singapore). She has been an IPA Lucie Foundation juror since 2011, and was a curator for the Women’s Work exhibition in Auckland in 2020, and a columnist for The Photographers Mail. Christina’s mission is to help commercial photographers get paid to shoot what they love, and she specialises in sharing her 30 years of experience working with ad industry creatives around the globe. http://christinaforce.net/