Verònica is a designer, illustrator, international speaker and creative director from Barcelona.  After graduating from Elisava and Eina, she gained experience in several design studios. In 2007 she founded Hey, which has grown steadily since achieving worldwide recognition. Verònica believes in a multidisciplinary and broad approach to design; she enjoys limitless creativity, bold language, and a forward-thinking perspective on what they do and how they create. ESP: VERÒNICA FUERTE Fundadora & Directora Creativa de Hey Verònica es una diseñadora, ilustradora, speaker internacional y directora creativa afincada en Barcelona. Después de graduarse en Elisava y Eina, fue ganando experiencia en diversos estudios de diseño hasta que en 2007 fundó Hey, que ha crecido de manera exponencial desde entonces ganando, a su vez, reconocimiento a nivel mundial. Verònica trabaja con un enfoque multidisciplinar y amplio del diseño; apuesta por la creatividad sin límites, un lenguaje contundente, y una perspectiva con visión de futuro sobre qué hacen y cómo lo hacen. HEY Hey is a creative studio based in Barcelona since 2007. We mostly work on graphic design and illustration projects for clients around the world.   We create fresh brands, conceptual communication campaigns, unique illustrations and other creative stuff by working closely with our clients, building strong relationships and taking care of every aspect of the design process. We’re constantly evolving and adapting not only because business and design doesn’t stay still but also because we like to explore new ideas.   We do it all with passion and detail because we love what we do and we truly believe in the power of visuals for changing things and achieving communication goals.   Images are how we communicate. Simple, direct and comprehensive images form our visual language. It’s a language that speaks clearly through different media, be it print, digital or even the handcrafted. Our images generate ideas that cross international borders with ease leading to unique solutions for clients big and small and sometimes just for ourselves.   Side projects are a must in Hey. Thinking about design, free from commercial pressures, helps us to break creative boundaries and keep growing. The HeyShop is the most significant showcase of Hey’s personal initiatives and graphic expressions.