Betsy has been creative directing since 4 years old (her lemonade stand saw a 300000% increase in sales after she created a super-compelling outdoor campaign on an extremely tight budget). With her copywriting background, she’s moved on from poster board and glitter to lead her team at Organic in creating work at the crossroads of innovation and pop culture. Her work spans multiple verticals and channels and has been recognized by The One Show, the Cannes Lions, the Webby’s, AdAge, Best Ads on TV, and most importantly—the residents of Donegal Cliffs Drive (that lemonade stand really was legendary).