Kristal Knight has spent over 20 years in the creative business, divided between London and New Zealand. Having worked at several agencies known for innovative approaches to advertising, she has a truly integrated creative brain, and has won international awards across brand, digital and direct. Although she feels most inspired sitting at the point where all three collide. She has a passion for work that creates real impact and changes the way people behave.

Her work has been recognised at Cannes, D&AD, One Show, Spikes, LIA and more. She has also served as a juror for Cannes, LIA, Spikes and Axis.

She is passionate about levelling the playing field for women, creating award-winning campaigns for Champions for Change and Global Women, and is heavily involved with the Women’s Work collective - helping NZ’s female photographers get the exposure and opportunities they deserve.