Maxwell is on a mission to use games to tackle some of the world's biggest challenges in healthcare, scientific research and biodiversity conservation. After being nominated for a “Games Beyond Entertainment” Bafta, Max has also gone on to win 9 x Cannes Lions awards, 3 x D&ADs and countless others for his work in this field.

“Games are often solving the problem of entertainment and entertainment alone. I like to challenge the relationship with the game design process, by carefully balancing entertainment with an unconventional problem. Problems like lack of data in dementia research or providing personalised medicine recommendations using games. The results of this process are having a massive impact and we’re only just at the tip of the iceberg using games in this powerful new way!”