Kartikeya (AKA KT) is the National Creative Director at Kinnect . He started his career by founding and running one of the country’s first e-magazines, while pursuing his degree in Engineering. Yes, engineering. His advertising career has seen him work with some of the biggest brands in India and receive global recognition at Cannes Lions, Shorties etc at a very young age. His work is often featured in the ‘risk taking’ category of creative publications. Be it his ad work or his music production, an edge is what he always seeks in his creative delivery. Kartikeya also pursues an alternate life as a music producer and rapper/writer. Fusion of genres like Hip Hop, Jazz, Blues, Rock n roll brings a special joy to him. If he’s nodding at a consistent pace while you’re talking to him, he’s probably writing rhymes in his head.