The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Top Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Design Firm, Digital Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Agency Rankings
Points
51
Ogilvy Spain / Madrid
78
52
SERVICEPLAN KOREA / Seoul
78
53
McCann / Paris
72
54
Wieden+Kennedy / São Paulo
72
55
NORD DDB CPH / Copenhagen
71.50
56
Horizon FCB / Dubai
69
57
McCann / Stockholm
69
58
McCann Worldgroup / London
69
59
Studio Dumbar/DEPT / Rotterdam
69
60
Africa / São Paulo
66.75
61
HEREZIE / PARIS
63
62
Saatchi & Saatchi / Düsseldorf
63
63
BBDO / New York
60
64
Goodby Silverstein & Partners
60
65
Grey / London
60
66
Havas Paris / Puteaux
58.50
67
McCann / London
56.50
68
BBDO Argentina / Buenos Aires
54
69
Prime Weber Shandwick / Stockholm
54
70
Thinkerbell
54
71
Broken Heart Love Affair / Toronto
52.50
72
Angry Butterfly / Toronto
51
73
DDB / New York
51
74
DDB WORLDWIDE COLOMBIA SAS / Bogotá
51
75
Fahrenheit DDB / Lima
51
76
GUT / Buenos Aires
51
77
Joan Creative / New York
51
78
Johannes Leonardo / New York
51
79
neverland / London
51
80
Orchard / Brooklyn
51
81
DDB Mudra Group / Mumbai
48
82
Grey Argentina / Buenos Aires
48
83
Mother / Los Angeles
48
84
Ogilvy / Bogotá
48
85
Pereira O'Dell / New York
48
86
Special / Auckland
48
87
VMLY&R Mexico / Mexico City
48
88
Wieden+Kennedy / New York
46.50
89
Dentsu Creative / Hong Kong
45
90
Havas / Milan
45
91
Iris / London
45
92
Ogilvy / La Paz
45
93
POL / Oslo
45
94
Ogilvy / Chicago
44
95
Cheil Hong Kong
42
96
Cheil PengTai Beijing
42
97
FCB Inferno / London
42
98
LOLA MullenLowe / Madrid
42
99
DAVID / Buenos Aires
39
100
FRED & FARID / Paris
39