The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London
Client: Apple Category: Direction / Single
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Direction / Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Direction / Series
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Direction / Single
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Direction / Series
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Direction / Series
Do Less Campaign
Agency: Biscuit Filmworks / London + Mother / London
Client: Uber Eats Category: Direction / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Direction / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London + Final Cut / London
Client: Ladbrokes Category: Direction / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Direction / Single
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry Category: Direction / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Direction / Single
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Direction / Single
Rihanna - Stay
Agency: Somesuch / Los Angeles & London
Client: Apple Music Category: Direction / Single
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Direction / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Direction / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Direction / Single
Legalize Us
Agency: Cossette / Toronto + Magic Circle Workshop & Common Good / Toronto + Artjail / Toronto + Berkeley Inc. / Toronto
Client: Cannabis Amnesty Category: Direction / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Direction / Single