Scott Vitrone grew up in a small mining town just outside the city of Detroit. Like his father, and his father's father, he wanted to work in the suburban nacho cheese mines, to feel the cheese beneath his fingers. Things didn't go according to plan, and Scott ended up working in advertising. Scott made the best of it, rose through the ranks, and is currently an Executive Creative Director/Partner at Barton F. Graf and the former Executive Creative Director of Wieden + Kennedy NY and Y&R New York.

His first ever "professional" ad won a Gold Lion at the Cannes International Advertising Festival, and he's gone on to win that award multiple times. With help from many talented people, Scott created the iconic "Whatever's Comfortable" campaign for Southern Comfort. And in 2007, after writing the Skittles campaign, a campaign that's still running today, he was the most awarded creative in the world. During his career he's won an Emmy along with every other industry award and has helped shape work for Nike, ESPN, Delta Airlines, Heineken, Target, Virgin Atlantic, Land Rover, LG, NHL, Supercell, Little Caesars, Miller Brewing Company, GoDaddy, Sprint and FedEx.

Even though he didn't dig for cheese, his parents are still somewhat proud of him.