Susana Albuquerque is Uzina’s Executive Creative Director, a portuguese independent agency based in Lisbon. She’s also the president of the Portuguese Creativity Club. In Uzina, she works for Aldi, Ikea, Samsung and Nespresso, among other local brands. She’s been working in advertising for 30 years, mostly in Lisbon and also in Madrid. She has led creative work that was awarded in local and international festivals, and she’s been a jury for Cannes Lions (2005 and 2013), NY Festivals (2014) , ADC (2017), One Show (2019), Golden Drum (2018), El Sol (2005), El Ojo (2009 and 2022), ADCE (2013), Gerety Awards (2021), LIA (2021) and D&AD (2021 and 2023). She was elected nº1 Executive Creative Director in Portugal in 2022 in the portuguese creative rankings. Uzina was Independent agency of the year 2021 in Portugal according to El Ojo de Iberoamerica. She’s also a member of the international board of the One Club for Creativity. What moves her most as a professional is to create work for brands that matter to people.