Karo Gómez is a Digital Creative Advertiser based in Mexico City with 12 years of experience in the Industry. Her career involves different responsibilities, from Strategy to Creativity in Social Media and digital ecosystems. She has worked for international agencies like BBDO, DDB, McCann, FCB, and GREY. Currently, she's on the Global Social Media Hub at MediaMonks. Last year, she was recognised by Cannes Lions as an ambassador of their Gender Equity Program #SeeItBeIt, where she was chosen among 800 participants around the World to assist the program in France, raising her professional career. Also, she's a member of Publicitarias, a collective of women in advertising that works hard to give more space and visibility to minorities & women—pushing for diversity in the Industry and a gender perspective on advertising. For the last few years, she has focused her career on social causes, always giving an extra message about Mexican culture, inclusion, diversity, and Feminism. Taking down stereotypes at each opportunity she can.