As the founder/director of Plus, a New York strategic creative agency, I have had the opportunity of working with global brands, start-ups and global advertising agencies on special projects that aren't limited to a specific discipline, media or technology. Whether it's brand storytelling or brand strategy, creative ideation, planning amplification platforms, or researching/designing digital ecosystems, I understand how to synthesize high-level business goals with creative execution and activation. In addition to Plus, I founded If-Then FUtures, a Scotland-based Research and Design venture studio focused on the design and development of speculative products and systems, with a primary focus on sustainable and regenerative areas with the goal of prototyping and developing market-ready products and systems while positioning these to either investment partners or to companies for which the products could be complementary. Currently, research projects include a system for energy capture from equestrian waste, an EV “crate” conversion kit for ICE cars, and a modular building system using regenerative bio-based materials.