Genki Ito is a distinguished director of visual art, renowned for the fusion of his refined sensibility and formidable skills. His journey began in a design office, from which he branched out as a freelance motion designer. In 2004, he joined the ranks of W+K Tokyo Lab, applying his talents to a multitude of music videos and visual productions. In 2008, Ito transitioned to a role as a digital artist with Wieden+Kennedy Tokyo. Here, he contributed to visual production efforts for prominent brands such as Nike, Google, and PlayStation. After building a reputation as a proficient digital artist, he ventured into independent work at the close of 2011. Recently, Ito has been showcasing his prowess in the field of live-action visuals.