Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. Working at the intersection of technology and culture, Natasha has developed branding for some of the most complex “frontier” technologies, from AR/VR, quantum computing, photonic computing, mobility technologies, gaming, and biotech to crypto/blockchain innovations. Her clients include a wide range of collaborators from global technology brands to cultural institutions, including Google, Waze, Lightmatter, Galaxy Digital, New York Botanic Garden, Storefront for Art and Architecture, Center for Architecture, The Asian American Foundation, Harvard Graduate School of Design, Metropolitan Museum, Fernando Romero Enterprise, Bjarke Ingels Group, and OMA New York. Natasha has earned awards from every major design competition and is frequently published in publications, including Wired, Fast Company, Kinfolk Magazine, Print Magazine, Creative Review, and Metropolis. She was a winner of Art Directors Club Young Guns 4 and also served as a judge for the competition in 2007, 2011, and 2017. In 2014, Wired Magazine named her as one of nine “Designers Who Matter.” She serves on the board of Storefront for Art and Architecture in New York. She also served on the Board of Directors of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 2014 to 2017. She is a faculty member at the School of Visual Arts BFA Graphic Design Program and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and the Maryland Institute College of Art.