Cedric Kiefer is an artist and designer from Berlin. In 2010 he co-founded onformative; a Berlin-based studio specialized in digital art and generative design. Guided by an emotional approach, onformative constantly searches for new forms of creative expression. Through an experimental practice they create meaningful digital art works to challenge the boundaries between art, design and technology. The outcomes and interpretations take on varying forms across media through self-initiated and commissioned works that range from interactive media installations, generative design and dynamic visuals to data-driven narratives. onformatives broad client base includes corporations and brands such as Samsung, IBM, Google, Dolby Labs, Nike, Porsche, and more. As the creative lead at onformative, Cedric develops and directs future-facing projects to define the creative vision of the studio. His fascination with science, technology and art fuels the development of new projects at onformative. Parallel to his work at the studio, he regularly teaches and talks about digital art, generative design and AI at international universities, conferences and festivals. In 2013 he was selected as one of the ADC Young Guns 11.