Alessandra Muccillo works as Executive Creative Director at Mutato - a WPP company. She leads the entire creative team and acts in all decisions related to the area. In addition, she gets involved in the creative strategies and campaigns for the main clients, such as Samsung, Visa, Brown Forman, Ambev Ab-inbev. She has been working as a creative for more than 20 years in some of the most important agencies in Brazil (JWT, Ogilvy, McCann, FCB, Betc Havas). In her large experience, she has created big campaigns for brands like Coca-Cola, Mondelez, Ford, GM, MasterCard, Xbox and others. Besides being highly experienced in digital and social advertising, she loves to create using innovation and technology. As a result, she has been recognized with some of the main advertising awards around the World.