Willy Wong runs an independent design studio that collaborates with entrepreneurs and leaders of industry and community on brand development, creative strategy, and venture design. He launched his practice after stewarding the City of New York’s global brand experience as Chief Creative Officer. He teaches design entrepreneurship at the School of Visual Arts, advertising at Pratt Institute, and product design at Harbour Space. Willy has served on the Advisory Committee for Cultural Engagement at the Metropolitan Museum of Art, as an Arts Advisor to the Times Square Alliance, the board of the Center for Urban Pedagogy, board president of the professional design association AIGA NY, marketing committee co-chair of the Hudson River Park Trust, and advisor to SXSW Interactive. He received his MFA from Yale University and AB from Dartmouth College.