The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Public Relations
MOCA
Agency: R/GA Australia
Client: Museum of Chinese in Australia Category: Brand Identity / System
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Post / Single
Summer Never Sleeps
Agency: Special / Auckland + Scoundrel / Sydney
Client: Kathmandu Category: Use of Licensed Music
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Branded Content
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever Category: Physical Items
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Brand Partnerships
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Integrated PR Campaign
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Craft / Use of Technology
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö
Client: City of Malmö Category: Experiential & Installations / Experiential & Immersive
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Direction / Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Direction / Series
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Physical Products & Apparel
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Craft / Animation
Plastic Fishing Tournament
Agency: We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client: AB InBev / Corona Category: Creative Effectiveness / CSR
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Visuals
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Photography
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Influencer Marketing / Single Channel
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Writing / Single
Beyond Words
Agency: Area 23, an IPG Health Company / New York
Client: Keylu Category: Online & Mobile
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Art Direction
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Typography
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Craft / Printing & Production
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Installations / Brand Installations
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential & Immersive
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Writing - Single
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Digital & Online
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Digital & Online
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Non-traditional & Guerrilla Marketing
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Single Region or Market / CSR
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF) Category: Social Post / Single Platform Series
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre Category: Social Post / Single Platform Series
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Social Post / Single Platform Series
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming / Mobile
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Current Event Response
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Current Event Response
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Current Event Response
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Online & Mobile
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Integrated Campaign
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Integrated Campaign
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN019S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Public Relations
Annual ID:
OS23_HW014S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Public Relations
Annual ID:
OS23_HW015S
Award:
2023 Design Silver Pencil
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / System
Annual ID:
OS23_DE019S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Annual ID:
OS23_SM012S
Award:
2023 Film & Video Silver Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Low Budget
Annual ID:
OS23_FI024S
Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Special / Auckland + Scoundrel / Sydney
Client:
Kathmandu
Title:
Summer Never Sleeps
Category:
Use of Licensed Music
Annual ID:
OS23_MS009S
Award:
2023 Public Relations Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Partnerships
Annual ID:
OS23_PR020S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Special / Auckland + South Pacific Pictures + Images and Sound
Client:
Partners Life
Title:
Last Performance
Category:
Branded Content
Annual ID:
OS23_HW009S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Havas / Chicago + Yellowstone Forever
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Physical Items
Annual ID:
OS23_DM019S
Award:
2023 IP & Product Design Silver Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Brand Partnerships
Annual ID:
OS23_IP007S
Award:
2023 Public Relations Silver Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Annual ID:
OS23_PR021S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Annual ID:
OS23_BE026S
Award:
2023 Out of Home Silver Pencil
Agency:
BBDO Nordics / Malmö
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH018S
Award:
2023 Out of Home Silver Pencil
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH019S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA Insurance
Title:
Until Then
Category:
Direction / Series
Annual ID:
OS23_MI015S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Direction / Series
Annual ID:
OS23_MI016S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Physical Products & Apparel
Annual ID:
OS23_PT014S
Award:
2023 Print & Promotional Silver Pencil
Agency:
FCB / Toronto
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products & Apparel
Annual ID:
OS23_PT015S
Award:
2023 Design Silver Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Annual ID:
OS23_DE037S
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE004S
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client:
AB InBev / Corona
Title:
Plastic Fishing Tournament
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE005S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN021S
Award:
2023 Social Media Silver Pencil
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM023S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Annual ID:
OS23_BE024S
Award:
2023 Design Silver Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Photography
Annual ID:
OS23_DE035S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM022S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Annual ID:
OS23_MI017S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Keylu
Title:
Beyond Words
Category:
Online & Mobile
Annual ID:
OS23_HW013S
Award:
2023 Out of Home Silver Pencil
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Annual ID:
OS23_OH020S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE021S
Award:
2023 Out of Home Silver Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Annual ID:
OS23_OH021S
Award:
2023 Out of Home Silver Pencil
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Annual ID:
OS23_OH022S
Award:
2023 Out of Home Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH017S
Award:
2023 Creative Use of Data Silver Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Immersive
Annual ID:
OS23_CU007S
Award:
2023 Radio & Audio Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Annual ID:
OS23_RA009S
Award:
2023 Public Relations Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Annual ID:
OS23_PR012S
Award:
2023 Public Relations Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Annual ID:
OS23_PR013S
Award:
2023 Direct Marketing Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM025S
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Single Region or Market / CSR
Annual ID:
OS23_CE007S
Award:
2023 Social Media Silver Pencil
Agency:
DDB Group Germany
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM013S
Award:
2023 Social Media Silver Pencil
Agency:
Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM014S
Award:
2023 Social Media Silver Pencil
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM015S
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming / Mobile
Annual ID:
OS23_IN017S
Award:
2023 Public Relations Silver Pencil
Agency:
GUT / São Paulo + Hefty / São Paulo
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Annual ID:
OS23_PR017S
Award:
2023 Public Relations Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Annual ID:
OS23_PR018S
Award:
2023 Public Relations Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Annual ID:
OS23_PR019S
Award:
2023 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Online & Mobile
Annual ID:
OS23_PH010S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Annual ID:
OS23_IG010S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Annual ID:
OS23_IG011S
