ADC Europe Awards
Category
Grand Prix
Annual ID
ADCE23_BE001G
Description
Operation 'No Grey' has managed to turn a marketing idea - no more grey cars - that usually only involves the marketing department and trade journalists - into a memorable and spectacular event. A piece of communication that spread spontaneously all over the world and managed, for the first time, to communicate Fiat's main core value to everyone: Italian-ness. Thus, giving the brand global visibility without the media budget of its competitors
2023 Awards
Total Points: 90
Grand Prix
Credits
Agency
Leo Burnett Company srl / Turin
Production Company
Twister Film / Rome
Creative Director
Giuseppe Campisi
Director
William 9 William 9
Director of Photography
Daniele Poli
Matteo Rea
Editor
Davide Mauti
Executive Creative Director
Francesco Martini
Executive Producer
Giovanni Amico
Account Supervisor
Valentina Bolognino
Account Manager
Silvia Di Bucchianico
Client Service Director
Paolo Griotto
Colourist
Valerio Liberatore
Creative Director e Art Director
Giovanni Greco
Creative Director e Copywriter
Enrico Pasquino
Head of TV Department
Alessio Zazzera
LINE PRODUCER
Viola Ranalletta
Songwriter
Flavio Ibba
TV PRODUCER
Francesca Bocci
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