New Categories

• Creatice Use of Artificial Intelligence: A new discipline for 2025, these categories highlight the amazing work that is being done using artificial intelligence as a creative tool.
• Cultural Impact: The Cultural Driver discipline has been restructured to provide clearer focus and stronger relevance across the APAC region. Updated categories reflect evolving expressions of esports, subcultures, fandom, real-time response etc.
• Media: A new discipline for 2025, these categories allow media agencies to showcase their amazing work that have impacted creativity by strategic use of media channels.
• Marketer of the Year: A new special award to celebrate a top marketing executive whose leadership has powered exceptional creative work. Marketer Of The Year is non-enterable and will be awarded to the key marketer or marketing team behind the most awarded work in ONE Asia 2025.
• Expanded Project Information Questions: For entries in all categories, the previous Entry Description is now expanded into five separate fields on the entry. This detailed information will help judges make more informed decisions and promote thoughtful discussion, as well as enhance the quality of the comprehensive One Asia Awards Archive.
  • Background: A description of the challenge presented, problem being addressed, cultural background, or other key components to the initial brief.
  • Creative Idea: A summary of the creative idea behind the work.
  • Insights and Strategy: The insights and strategy that informed the final work and its intended purpose.
  • Execution: An explanation of critical elements of the final execution of the work including craft, placement, tone, and other specific aspects of the creation and implementation of the work.
  • Results: The results or outcome of the work such as reach, response, engagement, sales, awareness, etc.

ONE Asia Included in Campaign Brief Asia Creative Rankings

For the second year, winners of ONE Asia Awards will be counted in Campaign Brief Asia’s Creative Rankings—one of the region’s most respected measures of creative achievement. This means every Best of Show, Gold, Silver, and Bronze from ONE Asia 2025 helps boost your standing among APAC’s top talent. If you’re looking to raise your profile and cement your creative reputation across Asia-Pacific, now is the time to enter. Let your work speak, and let it count.

Key Dates