THE APAC CREATIVE INDEX 2026

By ONE Asia Creative Awards, in collaboration with AD ADDICT

2025 marked a defining moment for Asia-Pacific creativity on the global stage. Across the region, agencies and brands delivered work that travelled far beyond local markets, earning international recognition, shaping global conversations, and reinforcing APAC’s growing creative influence.

At ONE Asia, we believe awards are not just about celebration, but about learning, reflection, and progress. As creative work evolves amid rapid change, from AI reshaping creative processes to rising expectations for cultural relevance and talent sustainability. The most important question is no longer simply who won, but what these wins reveal about where our industry is heading.

The APAC Creative Index 2026 was created to answer that question.

Developed in partnership with AD ADDICT, a creative media platform born in Thailand, spotlighting bold ideas in advertising, marketing, and business—where local perspectives meet global thinking to spark new possibilities, push creative boundaries, empower the creative community, and move the industry forward.

This report transforms award results into meaningful benchmarks and strategic insights, offering a clearer view of creative performance, regional dynamics, and emerging trends across Asia-Pacific.

More than that, this index is a tool for the region, designed to help agencies, brands, and creative leaders better understand today’s creative landscape, and to move forward together with greater clarity and confidence.