I am Agustina, Global Creative Manager at The LEGO Group. Originally from Uruguay, before embracing Danish hygge, my journey crossed different countries with slightly superior weather: Spain, the U.S., Colombia, and Venezuela. Earlier this year, I started having fun playing with the most loved brand in the world. Previously, I spent a decade creating and learning at world-class ad networks like McCann, Mullen-Lowe, DDB, and JWT. I’ve developed campaigns for IKEA, worked on government awareness projects that made Spanish roads safer and collaborated for 5 years in a row with La Villita, a Mexican brand of dairy products that aims for an equal society that starts with small actions at home. In 2022, I was named one of the Next Creative Leaders and have been committed to encouraging other female and non-binary creatives to thrive. The work I’ve done alongside great teams and partners has been recognised by Cannes Lions, D&AD, The One Show, LIA, Clio, and more. On a personal note, I’m stepping out of my comfort zone by learning Danish –mind and tongue challenging enough–.