Anne Merel Verleun is a Creative Director at Dentsu Creative Amsterdam. Prior to working in advertising for the last 8+ years, she worked in visual merchandising. Having learned how to influence the brand experience in the real world, she moved on to the digital world. Her work since is known for not feeling commercial but rather human. Which shows her advocacy for creating work that creates common ground between a brand and its consumer. She believes the future will only require more of this approach. The more you think from a consumer’s perspective the closer you’ll get actually reaching them. Resulting in less broadcasting, more interacting, less mass culture, more subcultures and less talking, more listening. If you get this right, you not only win awards, you win over human hearts. She seeks out work that is out of the ordinary and that understands todays challenges in reaching your audience.