Leila El-Kayem is an Executive Creative Director, based in Berlin. Leila's work as a Global Creative Director spans almost 20 years, between New York, Berlin and Amsterdam from German agencies Jung von Matt to global networks TBWA, DDB and 72andSunny spanning communications from campaign to digital and tech innovations, having culminated in founding her own creative agency The Adventures Of (2014-2019) in Berlin. Leila's creative ethos looks to expand the realm of surprising possibilities in the ever-changing world of brands. A client repertoire has reached far and wide from the sports sector to tech to lifestyle and luxury. Her list of global clients include ASICS, Reebok, Nike, Adidas, Google, Sonos, Audible, Playstation and Diageo, where she continues to challenge design thinking, strategy and how a brand can and should inhabit the creative landscape in a Web3 world. Before joining Anomaly Berlin she returned to academia where she completed a Masters in Art at the Piet Zwart Institute, Willem de Kooning in Rotterdam and embarked on a Masters of Research at the Royal College of Art in London. Since 2019 she has been developing her research-based art practice examining the role of memory in the landscape through video, installation and sound.