A graphic designer, born in Australia and based in Beijing for over a decade, Sally is the Creative Director at MetaDesign China. A specialist in Brand identity she has been involved in building and crafting some of China’s biggest brands. Her work has received recognition by numerous international awards including RedDot, ReBrand, World Brand Design Society, Transform awards to name a few. Obsessed about the big picture as well as crafting the details that make the design. Sally has been recognised as one of forty women to watch in the creative industries in Greater China, as a Creative Leader for Greater China by Campaign Asia and Creative Director of the Year, Asia by Transform Awards.