Good and Nice'. It's easy to dismiss these 3 words as corporate Kool-Aid pumped through the water-cooler systems at my previous agency BBH. But they're the guiding principles for my advertising career. Why? It’s easy to hide behind egos and eccentricities, but much harder to consistently do great 'impactful' work, and help everyone feel good while doing it. 'Good and Nice' has helped me become Singapore's first-ever Grand Prix winner at The One Show. It has fuelled every campaign that I did: from relaunching a vodka brand in 25 markets from Singapore, to crafting a storytelling format for Nike that was deployed globally, to creating work that made me the most awarded creative at Effie 2018. To dial up the 'nice' bit, I have consistently been an active part of my agency's Culture and Mental Health teams, to help introduce new policies to improve ways of working. Along the way, I picked up metal at awards shows such as The One Show, D&AD, Cannes, Clio, Spikes, Effie, AdStars, Creative Circle Awards, Webby, Mobius, Red Dot. As Creative Director at Wunderman Thompson Australia, I am running regional and local accounts across the FMCG, education, government, and luxury sectors. I am also currently optioning an animated film about an insecure pre-teen rapping whale.