As the Head of Creative Shop at Meta, the leading social media company, I jam with a global crew of adventurers, dreamers, entrepreneurs, marketers, data hackers, inventors, and creators who are hungry to build communities and empower brands to innovate in meaningful ways. I have over 20 years of global marketing and advertising experience, and a keen specialization in the tech industry. I joined Meta in 2019 as the Head of Creative Shop for Scaled APAC, where I led a team of creative strategists who supported thousands of small and medium businesses across the region with innovative platform solutions. In 2023, I took on the role of Head of Creative Shop for Southeast Asia and Emerging Markets, where I now oversee the creative vision and direction for some of the most dynamic and diverse markets in the world. I am passionate about helping brands, large and small, thrive on Meta's platforms and connect with their audiences in authentic and meaningful ways.