Cristina ‘Tin’ Sanchez is a copy-based ECD with over 22 years experience in the industry. She has held creative leadership positions in several markets all over the world–Manila, Ho Chi Minh City, Kuala Lumpur, London, New York and Chicago. She is currently based in Singapore. As a young copywriter, Tin won her country's first ever Cannes Lion in 2002, and also its first Gold Lion in 2007. She has served as a jury member in numerous advertising shows including Cannes Lions , London International Awards, and D&AD. In 2020, she was inducted into the Hall of Fame of the Creative Guild of the Philippines.