Joe Zhou has over 20 years of experience in the advertising industry. Prior to his tenure at SG, he worked for several international 4A agencies including McCann and TBWA, holding managerial positions such as Executive Creative Director. Zhou has been the core creative member behind renowned brands like Meituan, Cadillac, and Tencent Games, leading his teams in delving comprehensively into clients’ business and brand operations. He has produced a series of impactful and award-winning works in recent years and was honored with the Creative Person of the Year by China Content Marketing Awards in 2022.