Choo Chee Wee’s 23-year career spans internationally across markets in Singapore, Malaysia, Doha and China. Choo’s background in art and design has led him to push the boundaries of multinational businesses across virtually every product and service category. His expertise extends to the industries of travel, automotive, retail, FMCG and banking where his ideas, craft and strategic has left an indelible mark. In 2018, he co-founded the creative boutique agency MUMA. Their groundbreaking Campaigns drove the agency to be proudly recognised as “Independent Agency of the Year” at both AdFest and Spikes Asia in 2022. MUMA also won the coveted Golden Kancil in the same year. Choo’s work has earned global recognition at Cannes Lions, One Show, Clio Awards, D&AD, LIA, Spikes, AdFest, New York Festival, Kancil Awards and Effies.