Pannarai Juanroong has more than a decade of marketing and advertising experience. She began her career as an art director at the local agency, Bangkok Showcase. She then made the decision to pursue further studies in Advertising and Designs at the University of Leeds in order to enhance and expand her knowledge in this field. After her graduation, she moved to Shanghai and continued to work in this industry as a senior art director at J. Walter Thompson, Shanghai, and later on returned to J. Walter Thompson, Bangkok, with her experience from the UK and China. There, with her aspirational mindset and enthusiasm for creative work, she rose to the positions of Creative Group Head and Associate Creative Director before joining Cheil Worldwide Thailand as a Creative Director. She currently works as an Executive Creative Director. Goya has experience working for several international brands, including Ford, Halls, Shell, Nestle, Mentholatum, NIVEA, Eucerin, Sulwasoo, Coway, Gatorade and Heineken, as well as numerous local companies, including Chang, Swensen, Ichitan, Bangchak, and Anlene. Her current area of interest is the behaviour of digital consumers, and she thrives on coming up with unique, and leading-edge solutions to all business challenges. She believes that leveraging creativity alongside technology is a potent strategy for fostering the gradual growth of a brand and establishing a lasting imprint in the mind of consumers,