Sachin is born and brought up in city of dreams, Mumbai. And almost like a default setting, he has a ‘never give up’ attitude. The city is a melting pot of all cultures from every state of India, and Sachin has been patiently and tactfully absorbing all of that and reflecting it in his work for the past 17 years. From transforming businesses to winning awards for them, he has worked very closely with his clients. Sachin has won more than 100 national and international awards Including ADFEST, Spikes Asia, One Show, Cannes Lions, Clio and D&AD for his work. His recent work for Whisper ‘The Missing Chapter’ won him a Grand Prix in Sustainable Development Goals at the Cannes Lions. However, at the heart of it, creating work that truly makes a difference for society at large, will always be his first calling. Like the thought of buying a dying warship and breathing new life into it, by melting it and building the Nation’s Bike, popularly called the Bajaj V - a perfect example of an inspiring idea meeting an impossible dream. Which also made Bajaj the first ever Indian brand to win the Creative Effectiveness award at Cannes Lions. Sachin also spearheaded the iconic Jeep Democracy drive – Elections 2019, a time in the Indian political landscape, where every vote counted, Jeep journeyed to the most remote rural locations in India to ferry voters to the voting booths. Booths that were miles of rough terrain away. He sits right now at the crossroads of storytelling, technology, new media and innovation. And is working relentlessly to find the next big thing that’ll shake up the world.