Kristal Knight has spent over 20 years in the creative business, divided between London and New Zealand. Having worked at several agencies known for innovative approaches to advertising, she has a truly integrated creative brain, and has won international awards across brand, digital and direct. Although she feels most inspired sitting at the point where all three collide. She has a real passion for work that creates real impact and changes the way people behave. She has worked on some of the world’s biggest brands, such as American Express, IBM, and Toyota, while also creating award-winning work for some of her favourite causes including the New Zealand Breast Cancer Foundation and Global Women, which picked up multiple golds at the One Show. Her work has also been recognised at Cannes, D&AD, Spikes, LIA and more. She has also served as a juror for Cannes, LIA, Spikes, and Caples. She is also passionate about working towards an even playing field for everyone in the creative industry, and is heavily involved with the Women’s Work collective - helping NZ’s female photographers get the exposure and opportunities they deserve.